Billboards dominate the landscape of Los Angeles. A vast sea of signs greets commuters each day with an onslaught of commercial messaging. The Billboard Creative offers an alternative: art replacing advertising, for an entire month, at some of the busiest intersections throughout Los Angeles.
The Billboard Creative turns Los Angeles into an open-air gallery, showcasing art on billboards at major junctions across the city, including Sunset & Vine, Beverly & Laurel, and Hollywood & Western. We convert billboards into large-scale renditions by a mix of emerging and established artists, among them well-known names such as Ed Ruscha and Jack Pierson, and new faces such as Shannon Rose and Dai Ito. The injection of artistic speech into the urban environment offers an occasion for commuters to pause and contemplate. We are invited to reflect, while the artists are encouraged to think critically, reconceptualizing and testing their ideas within the public media space. The Billboard Creative facilitates a cultural exchange, lifting our collective spirit, connecting artists with those who will appreciate their work and giving all art enthusiasts access to works that might otherwise go unseen.
As a nonprofit, The Billboard Creative has continued to grow by partnering with cultural institutions and distinguished artists. This year, TBC is honored to announce a collaboration with renowned artist Alex Prager whose meticulous approach, hyperreal film-like compositions, and fictive realities are a perfect match with the unique medium of billboards. Prager's experience living and working as an artist in Los Angeles will help The Billboard Creative to reach new communities and explore the underbelly of LA culture.
There are plans for an upcoming special for expansion into other cities. With submissions and donations increasing each year, the all-volunteer staff works tirelessly to provide opportunities for artists to share their work with the broadest audience possible. Operating on a blind submission model, the selection process strives to represent both established and emerging artists, while breaking up the monotony of city thoroughfares with a refreshing dose of contemporary art.
The Billboard Creative invites you to join us for this exciting experiment in artistic exploration.
The Billboard Creative (TBC) is a non-profit organization that aims to connect artists with mass audiences. In highlighting an international selection of artists and artworks within the Los Angeles community, TBC hopes to broaden the reach of public art, especially for those whom traditional art exhibitions have proven inaccessible. Above all, the core principle is to create a democratic approach to contemporary art.
Korey Sarokin | Director
Marco Castaneda | Contributor